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The Marketing & Social Coordinator supports the Senior Marketing Manager in executing SABA brand marketing initiatives and social media strategies. This role is responsible for organic social media, content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.APG & CoA leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last. The Role1.      Social Media & Content CreationPlan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.Develop a mix of static, carousel, and video content to maintain a dynamic social presence.Write compelling editorial style captions that align with brand tone of voice and engagement strategies.Monitor trends and viral content to create timely and relevant posts.Coordinate Ecommerce Shoots, sample management, booking talent and asset handover. 2.      Influencer & Community EngagementIdentify, engage, and manage relationships with influencers, content creators, and brand ambassadors.Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.Track influencer performance and provide reports on engagement, conversions, and ROI.Actively engage with followers through comments, DMs, and interactive content to build community.Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget. 3.      Video Editing & Reel/TikTok ProductionFilm and edit high-quality short-form video content, including Reels and TikToks.Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, Motion Array).Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.Manage a content calendar to ensure a consistent flow of fresh and engaging video content.Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging. 4.      Product and Sample ManagementServe as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots)Organise and manage sample sets for campaigns, ensuring availability and accuracy.Manage sample send outs to influencers and media outletsWork closely with producers and the Creative Lead to streamline product handling during shoots. 5. Campaign & Event SupportSupport the implementation of marketing activations in standalone stores and concession pads including new store openings.Capture and edit behind-the-scenes content from events, launches, and activations.Create post-event recap videos and highlight reels for social media.Coordinate Store Opening EventsSupport marketing and PR initiatives with engaging storytelling and content.Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.  6. Analytics & Performance TrackingTrack influencer content performance, social media engagement, and campaign effectiveness.Provide insights on content performance and optimize strategies based on analytics.Conduct competitor analysis to stay ahead of social media and influencer trends. About YouIdeally 4 years of experience in a marketing or content role in designer fashionStrong design sensibility and an understanding of visual storytelling.Experience managing social media planning, executing and management toolsExcellent organisational skills with the ability to manage multiple projects and deadlines.A keen eye for detail and a proactive approach to problem-solving.Strong written communication skills and the ability to adapt messaging to different channels.Relationships with influencers and press a bonusA passion for content, social, fashion, design, and brand storytelling.Creative, organised, optimistic, enthusiastic and solutions focusedA desire to be part of the brands exciting new evolution! Why You’ll Love Working at SabaYou’ll be joining a fun, passionate and supportive team that values your contributionsDesigner offices close to public transport50% discount on all brandsTrue work / life balance, including 4pm Friday finishBirthday leaveCulture Club - monthly social events, monthly morning tea and moreAn Employee Assistance Program for you and your familyPaid Parental LeaveRecognition and Service awardsEmployee Referral ProgramIf you are ready to join our talented team, please send your resume and cover letter outlining why you feel this role is right for you. Join us on this exciting new journey! AUD Australia - NSW Sydney CBD, Inner West & Eastern Suburbs Mascot 2020

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